Volumizing Shampoo. Benefits: Boosts visible volume at the roots for fuller-looking hair. Lifts away excess oil and product buildup for a clean, bouncy feel. Lightweight, non-heavy cleanse that wont weigh fine hair down. Leaves lengths soft and easy to manage. Preps hair for thicker-looking styles and works great with heat + pre-stylers. Key Ingredients: Biotin (Vitamin B7) helps strengthen the feel of hair and reduce breakage for fuller-looking body. Rice protein helps plump fine strands for visible lift and thickness. Keratin supports hairs structure for a smoother, more resilient feel. Panthenol (Pro-Vitamin B5) attracts and retains moisture for softness without weight. Formulated Without: Sulfates. Parabens.