The most successful people in any field are the ones that specialize. Photography is no different and provides opportunities across a range of genres including editorial, commercial, fine art, portraiture, weddings, and more. There are niches within each of these genres that permit a dedicated photographer to develop the expertise, skills, and contacts that lead to domination of that niche within a market. In this book we explore these genres and provide a playbook for finding and exploiting existing and new niches within these genres, developing a business plan, marketing, and managing a business.