Longlisted for the Porchlight Business Book Award and The Non-Obvious Book Award Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.You’ll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You’ll learn how to eviscerate your own writing—and enjoy doing so. You’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you’ve ever felt nervous to hit a “submit” button, this book is for you.
Longlisted for the Porchlight Business Book Award and The Non-Obvious Book Award Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.You’ll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You’ll learn how to eviscerate your own writing—and enjoy doing so. You’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you’ve ever felt nervous to hit a “submit” button, this book is for you.
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