As an R&D manager, you know that getting better results for your company such as higher market share, greater customer satisfaction, and improved product quality is often as difficult as it is crucial. This innovative new book shows you how to quantitatively measure both financial and non-financial goals like these and how using these measurements can help guide your R&D management performance and improve your company's success. Fifteen information-filled chapters enable you to effectively... • Choose financial R&D projects • Create a customer satisfaction index • Create an effectiveness index • Measure every component of "idea-to-customer" time • Create a "balanced scorecard" that's focused on innovation rather than implementation The book also explains how to interrelate R&D procedures with external technical and commercial areas (also known as boundary spanning), explores new methods of evaluating and practicing time management, and shows how to use cross-functional teams as a method of integrating R&D with other company functions. What's more, each chapter concludes with a special "Lessons Learned" section that highlights how to put the information provided to use in your R&D management practice. An invaluable "how to" guide for R&D managers, this book is also an excellent source of information for product managers, engineering managers, and technology management professors.
As an R&D manager, you know that getting better results for your company such as higher market share, greater customer satisfaction, and improved product quality is often as difficult as it is crucial. This innovative new book shows you how to quantitatively measure both financial and non-financial goals like these and how using these measurements can help guide your R&D management performance and improve your company's success. Fifteen information-filled chapters enable you to effectively... • Choose financial R&D projects • Create a customer satisfaction index • Create an effectiveness index • Measure every component of "idea-to-customer" time • Create a "balanced scorecard" that's focused on innovation rather than implementation The book also explains how to interrelate R&D procedures with external technical and commercial areas (also known as boundary spanning), explores new methods of evaluating and practicing time management, and shows how to use cross-functional teams as a method of integrating R&D with other company functions. What's more, each chapter concludes with a special "Lessons Learned" section that highlights how to put the information provided to use in your R&D management practice. An invaluable "how to" guide for R&D managers, this book is also an excellent source of information for product managers, engineering managers, and technology management professors.
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