Analyzing the key factors determining current and future European competitiveness, this book focuses on the issues of internationalization of firms and markets, the role of technology and innovation, and of continuing European integration, and deals with these issues on the level of firms, industries, and countries. The competitiveness of the EC as a whole, relative to the United States and Japan, is also examined. It will be of interest to students, scholars and policy makers concerned with industry, technology, trade, and the future of the EC.