STRENGTHENING SOLID SHAMPOO BAR NEW. Benefits: Encourages hair density & fuller-looking hair from root-to-tip. Delivers immediate volume and lasting hair integrity support. Supports the strength, resilience, and elasticity of your strands. Up to 10x more concentrated active ingredients*. *Vs typical liquid shampoo. Serum-level concentration of active ingredients. Helps defend against excess shedding. Safe for color-treated hair. A shampoo bar equals 3 liquid bottles. Key Ingredients: Amino Acids - Sourced from hydrolyzed quinoa, helps support elasticity, shine, and strand strength. Rosemary Extract - Stimulates scalp microcirculation, fortifies follicles and promotes the best conditions for hair growth. Biotin - Supports keratin production and strengthens weak hair follicles while reducing hair fall and breakage. Peppermint Oil - Cools and stimulates blood flow to support stronger, thicker hair strands and happier roots. Research Results: 205% increase in immediate volume*. *Clinically tested. 3X stronger and fuller-looking hair after one use**. **Clinically proven when used with Volumising Solid Conditioner as a system.