For more than a decade--and through five editions--this book has been one of the most popular titles in the Silver Lake/Merritt Insurance Training Collection (ITC). Used by insurance companies as part of firm-element training and by independent insurance trainers as a keystone text, Ethics takes financial services professionals from the philosophical background of the concept of "ethics" and to present-day issues like needs analysis, the use of projections/illustrations and replacement policy issues. This is a comprehensive--yet easy-to-read--text that has been recognized repeatedly as one of the best course texts available on the subject.