A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children — an immense industry worth billions of dollars. Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising. On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back — taking charge of their own health and well-being.
A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children — an immense industry worth billions of dollars. Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising. On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back — taking charge of their own health and well-being.
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