Driving Organic Business GrowthConsistent organic growth is the lifeblood of any organization and the goal of every business, regardless of size, age, or ambition. Both newcomers and incumbents fail to innovate and existing, stable companies are being upended by disruptive innovation and new business models. Innovation failure rates run at 75% and higher; no other function or system could survive with such an abysmal track record. Despite this, there is no area in all of business that is as devoid of meaningful insight and as full of contradictory advice as that of innovation and growth.A plethora of popular business books purport to offer the magic bullet or latest novel framework for growth. Most of these have little predictive accuracy or value as they are based on past case studies of success and lack hard data or provable hypotheses. And to make matters worse, most organizations and managers are risk-averse, which results in a plethora of incremental, low-risk projects which lead to commoditization reinforcing the inevitable death spiral.Driving Organic Business Growth provides managers and leaders with an easy-to-understand and practical approach to generating options for growth that has demonstrated utility over time. Based on a 35-year journey and an exhaustive exploration of nearly every approach to innovation and growth, Driving Organic Business Growth distills insights and focuses on generating proven results. Full of practical rameworks and real-life examples of success and failure, it is destined to become a valuable resource for managers seeking to crack the growth code.