Explore all aspects of digital marketing with Digital Marketing: Strategy, Planning & Disruption, an accessible guide that blends theory, research, practice, and application while featuring a wide range of international case studies. The Third Edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.
Explore all aspects of digital marketing with Digital Marketing: Strategy, Planning & Disruption, an accessible guide that blends theory, research, practice, and application while featuring a wide range of international case studies. The Third Edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.
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