Few people would have envisaged that when the fledgling D&G Bus commenced operations in April 1998 with four vehicles that twenty-five years later it would become larger than its neighbor First Potteries. That journey has seen expansion through acquisitions of other local bus operators and an increase in tendered services following the collapse of others. Rationalization by Arriva in Cannock, Macclesfield and Winsford provided more opportunities for further expansion outside the existing area. Although becoming part of Centrebus in 2019, D&G continues to be run as a separate entity with its own two-tone red livery. Over the years the fleet has been diversified, initially with van-derived minibuses and then Dennis Darts with various bodywork followed by Optare and Alexander Dennis vehicles – with many purchased new.