When you're creating a brand, you may think of design as the most important element of your presence and your marketing. It is, but not the way most people think. Design is about communication and effectively sharing your message. In this book, we're going to explore the best ways to connect with your audience through thoughtful design, communication, and branding. Good design makes the connection easier and facilitates better communication and deeper brand loyalty. So...sit down in the Director's chair. You're about to discover what makes a brand great in the public eye.