Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand—driven supply chain management (SCM). Demand—driven SCM is an 'end—to—end' supply chain planning and replenishment process that enables companies to achieve their planned service levels from up to half the average level of inventory and requiring significantly less throughput capacity — irrespective of the level of demand volatility or lead—time length. Demand—Driven Supply Chain Management is the go—to source for industry supply chain/operations executives and students. It describes the 'what, how and why' of the demand—driven SCM process. The key themes in the book are: what is demand—driven? why is demand—driven so effective? how to operate a demand—driven supply chain? and how to adopt the demand—driven process in your company? Readers can quickly grasp the essential concepts from one of numerous self—contained sections that present the book's key concepts from different perspectives. Online resources available include full—colour figures.