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Data-Driven Marketing in Grocery Industry
Barnes and Noble
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Data-Driven Marketing in Grocery Industry in Chattanooga, TN
Current price: $51.00
Barnes and Noble
Data-Driven Marketing in Grocery Industry in Chattanooga, TN
Current price: $51.00
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This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.
This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.
More About Barnes and Noble at Hamilton Place
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
2100 Hamilton Pl Blvd, Chattanooga, TN 37421, United States
Find Barnes and Noble at Hamilton Place in Chattanooga, TN
Visit Barnes and Noble at Hamilton Place in Chattanooga, TN