Dangerous Ideas is a bestselling book on creativity for people who do not like books on creativity. Written by Alf Rehn and translated to eight languages (including Chinese, Russian, Spanish and Italian), it challenges the overly positive manner in which creativity is often presented and argues for a broader understanding of the phenomenon – including paying attention to disgusting, childish and unseemly things. For only by daring to push far beyond the realm of the serious and the proper can you truly challenge a business, a system, or yourself.For when was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? In all likelihood, far too long ago. But you're not to blame. In fact, creativity itself has been turned into an uncreative, pale imitation of the radical force it once was. Today our brain tricks us into thinking that we are creative when we really aren't, and although our potential is greater than we're aware of, the risk of getting stuck in comfortable thinking is far greater than we tend to think. This provocative book argues that creativity should strive to become dangerous. This is the level truly successful mavericks have achieved, and it is here we can meet the truly challenging, radical and revolutionary. This is creativity that doesn t fit neatly into PowerPoints, creativity that shakes things up. If you want to avoid the mediocre and come up with something of real value, you have to get dirty and dangerous. For dangerous thinking doesn t just generate ideas, it can change the world. And this extraordinary book, by one of the most dangerous business thinkers around, shows you how.