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Customer Experience (CX) Engineering Aerospace and Defense: Delivering Winning Value Propositions a 'New-Game' Landscape
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Customer Experience (CX) Engineering Aerospace and Defense: Delivering Winning Value Propositions a 'New-Game' Landscape in Chattanooga, TN
Current price: $62.99
Barnes and Noble
Customer Experience (CX) Engineering Aerospace and Defense: Delivering Winning Value Propositions a 'New-Game' Landscape in Chattanooga, TN
Current price: $62.99
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Size: Hardcover
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
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