A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.
A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.
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