Credible Checklists and Quality Questionnaires starts off with an examination of the critical but commonly overlooked checklist method.In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing questionnaires) is a difficult task. This chapter discusses being mindful of the choice of words, order of questions and how early questions influence later questions, answer scales and how they impact the user response, questionnaire design, and much more.The final chapter provides examples of some common questionnaires (both free and fee-based) for assessing the usability of products.After reading this book, readers will be able to use these user design tools with greater confidence and certainty.
Credible Checklists and Quality Questionnaires starts off with an examination of the critical but commonly overlooked checklist method.In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing questionnaires) is a difficult task. This chapter discusses being mindful of the choice of words, order of questions and how early questions influence later questions, answer scales and how they impact the user response, questionnaire design, and much more.The final chapter provides examples of some common questionnaires (both free and fee-based) for assessing the usability of products.After reading this book, readers will be able to use these user design tools with greater confidence and certainty.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
