In "Counting Our Way To Oblivion," author David Richey examines the increasing reliance upon statistics to evaluate, well, everything. In particular, Richey demonstrates how businesses attempt to manage quality and behavior through analytics, and why this methodology is misguided. Richey uses lessons from numerous industries and famous leaders, as well as his 30 years of experience as the head of a service industry consulting firm, to offer guidance to a new generation of business managers looking to wean themselves off statistics and rely more on their skills, instincts, experience and desire for excellence to achieve their full potential. Richey demonstrates how human behavior and good customer service defy mechanical statistical analysis, and the fallacy of relying on rankings and awards to judge performance. In this age of overabundant information, “Counting Our Way To Oblivion” is an essential guide that teaches managers to cut through the data and turn organizational shortcomings into opportunities.