When crisis strikes, many managers focus on slashing expenses. This misses the real restructuring solution: understanding the core products and core customers that drive a firm's profitability.Core Turnaround Strategy reveals why turnarounds fail-and what to do instead. Through the breakthrough Core Product/Core Customer X-Ray analysis, as well as checklists and practical tools, it shows how to transform struggling companies into profitable enterprises.Six case studies drawn from Simson's long career showcase actual turnaround journeys-individual stories of hope, resilience and transformation.This book is for consultants, coaches, executives and advisors determined to master the most challenging-and rewarding-work in business: saving organizations on the brink of failure.
When crisis strikes, many managers focus on slashing expenses. This misses the real restructuring solution: understanding the core products and core customers that drive a firm's profitability.Core Turnaround Strategy reveals why turnarounds fail-and what to do instead. Through the breakthrough Core Product/Core Customer X-Ray analysis, as well as checklists and practical tools, it shows how to transform struggling companies into profitable enterprises.Six case studies drawn from Simson's long career showcase actual turnaround journeys-individual stories of hope, resilience and transformation.This book is for consultants, coaches, executives and advisors determined to master the most challenging-and rewarding-work in business: saving organizations on the brink of failure.
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