There are times when each of us is called upon to address a group of people. There is no reason why we cannot approach this challenge with relative ease and self-confidence. This book serves to make this possible.The Purpose of SpeakingPublic speeches are delivered on many different occasions, but no matter what the occasion, the speaker hopes to get the audience to accept his point of view.Therefore, in a certain sense, all speeches are persuasive speeches: * Persuading the audience to believe your information * Persuading the audience to change its beliefs * Persuading the audience not only to change its beliefs, but also to act on the changesBut, whatever the intent of the speech, preparation of a public speech must begin with the establishment of the purpose of the speech…
There are times when each of us is called upon to address a group of people. There is no reason why we cannot approach this challenge with relative ease and self-confidence. This book serves to make this possible.The Purpose of SpeakingPublic speeches are delivered on many different occasions, but no matter what the occasion, the speaker hopes to get the audience to accept his point of view.Therefore, in a certain sense, all speeches are persuasive speeches: * Persuading the audience to believe your information * Persuading the audience to change its beliefs * Persuading the audience not only to change its beliefs, but also to act on the changesBut, whatever the intent of the speech, preparation of a public speech must begin with the establishment of the purpose of the speech…
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