One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.The ethical question is: how do people have to live in order to make the world a better place with them than without them?The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.
One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.The ethical question is: how do people have to live in order to make the world a better place with them than without them?The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
