What it is: A clean, sulfate-free shampoo formulated without ingredients that leave residue, rinsing off completely for truly clean, healthy hair and scalp. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Thinning - Color Safe - Color Fading Key Benefits: - Residue-free cleansing for glossier results - Prevents color fade - Healthier scalp for visibly thicker hair Highlighted Ingredients: - Sodium Methyl Cocoyl Taurate: Coconut-derived ingredient cleanses without stripping and provides luxurious foaming. - Sodium Cocoyl Glycinate: Creates rich foam while gently cleansing. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Many shampoos contain needless ingredients to deliver extra benefits, like thickening or smoothing. These ingredients don't easily rinse out, leaving residue that dulls hair or potentially causes thinning. With this no-residue formula, everything rinses off, giving you the appearance of the cleanest, healthiest hair and scalp possible!