Named Best Toothpaste in the 2026 Allure Best of Beauty Awards***, Colgate Optic White Pro Series Toothpaste removes 15 years of deep-set stains**. Powered by HP Complex, our unique 5% Hydrogen Peroxide formula gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Achieve visibly whiter teeth in 3 days** as the dual-action formula brushes surface stains away while dissolving tough stains below the surface. Optic White Pro Series toothpaste dissolves deep-set stains without causing tooth sensitivity or compromising enamel health. With this invigorating mint toothpaste, there's no need to choose between having a bright smile and safeguarding your enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**when brushing twice daily for 2 weeks
***2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
Named Best Toothpaste in the 2026 Allure Best of Beauty Awards***, Colgate Optic White Pro Series Toothpaste removes 15 years of deep-set stains**. Powered by HP Complex, our unique 5% Hydrogen Peroxide formula gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Achieve visibly whiter teeth in 3 days** as the dual-action formula brushes surface stains away while dissolving tough stains below the surface. Optic White Pro Series toothpaste dissolves deep-set stains without causing tooth sensitivity or compromising enamel health. With this invigorating mint toothpaste, there's no need to choose between having a bright smile and safeguarding your enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**when brushing twice daily for 2 weeks
***2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
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