We always remember the story, other details fade away but the story always remains. A compelling story is at the core of every successful business, every successful person. Lisa Bloom masterfully weaves some of the most wonderful wisdom tales and personal stories with guidelines to create a transformational Story Coaching business. This highly innovative and creative approach is a proven method to develop coaching expertise and attract ideal clients; creating life-changing, lasting results for the coach and the client. A must read for coaches and entrepreneurs; actually, anyone interested in business success!