Why do so many small business owners pay for expensive advice, agree to take action... and then never follow through? Change Masters exposes the true reasons for this inaction and reveals how any business owner can do better. Over the past 20 years of working with thousands of small business owners, expert Barry Moltzhas just about seen it all. Typically, his client's company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltzis hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens. This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question.