There's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now,
Change (the) Management
brings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process--not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change...and even how to lead every day. Instead of drawing on the work of outside observers,
draws on the author's decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.