The invitation to take pictures with an all access pass to the 22nd Rodeo Drive Concours d'Elegance, on Father's Day, June 21st, 2015 to a large crowd of luxury lovers that included residents, international visitors, car collectors and families is a luxury photographer's dream. I agreed to this assignment because it allowed me to show the art, beauty and creativity of Alfa Romeo; and, how this luxury brand inspires people to seek a lifestyle revolving around health and wellness. The fact that I also write books on self-improvement prepared me to find angles and shapes that elevate the mind and brain in a process, I coined "drive" - 'developing relevant inner vibration expressively - further linked to growth. Ride along with me on this excellent adventure through "width" - word image design through history, exploring the brand known around the world as "Alfa Romeo." - RCW