In the current fiscal environment of reduced federal budgets, the ability for small businesses to grow and win more government work, both as a prime contractor and as a subcontractor, is becoming more and more difficult. Gone are the days when a small business could rely on winning small business set asides or being added to a large company team just because of their socioeconomic status without solid marketing and capture activities. My background is in the federal market space, specifically Intelligence and Department of Defense. Therefore, I will commonly refer to marketing as the business development process or a structured capture process that I feel is needed by any small businesses to win work in the federal market space.
In the current fiscal environment of reduced federal budgets, the ability for small businesses to grow and win more government work, both as a prime contractor and as a subcontractor, is becoming more and more difficult. Gone are the days when a small business could rely on winning small business set asides or being added to a large company team just because of their socioeconomic status without solid marketing and capture activities. My background is in the federal market space, specifically Intelligence and Department of Defense. Therefore, I will commonly refer to marketing as the business development process or a structured capture process that I feel is needed by any small businesses to win work in the federal market space.
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