There is a tendency for people to want to be creative and try new things. The need to be innovative is essential but problems can occur if it is at the cost of attention to detail and to business basics.Battles: Every business, and every person, has had battles, and will have battles in the future. This book is a collection of some of the more informative starting, operating and ending business battles (and accompanying financial issues) which the authors have experienced.Potholes: The authors seek to help the reader to spot the "potholes in the road" before they hit them and, if they do hit them, be able to mitigate and manage the consequences.Basics: After you have read this book you will probably think "I have not really learned anything new!" To this we would fully agree, because this book is all about the basics, one of the many being "cash is king", that is, no cash means no business. We almost see on a daily basis, managers who are not following the basics to their detriment and that of the business. Master the basics and you will be 80% there. Case Studies: The case studies are divided into four parts comprising fifteen diverse Case Studies: Starting, Operating, Ending and Financially Analysing a business.