Business Plan Project provides detailed instructions on how to write a comprehensivebusiness plan for new ventures. The intended market segmentsare graduate or upper-level undergraduate students, entrepreneurs, consultants,and college instructors or corporate trainers. Business Plan Projectcan be used in executive development programs and over 10 collegelevelcourses.Business Plan Project is designed to meet important needs of each segment:(1) the business plan serves as a means for college students to learnabout the major functions of business and how they are interrelated,(2) entrepreneurs need a business plan to provide direction in the organizationand launch of a new business and secure initial capital from fundingsources, (3) consultants need a user-friendly business plan format to assistclients that have limited or no business experience, and (4) instructorsand trainers need a turn-key text with supplements that require no lectureand little prep time to teach students how to write a business plan.Business Plan Project is a real-world, hands-on, step-by-step guidewhere students or entrepreneurs develop business plans for new ventures.The experience begins with brainstorming and deciding on a new businessthat meets the unique needs in the marketplace. It ends with writinga comprehensive business plan and conducting a PowerPoint presentationof the plan. Further realism is achieved through the use of a continuingcase: AVID SPORTS, INC., a start-up company that plans to launch ahigh performance running shoe called “Propell.” All concepts in the textare explained using AVID as an example.The instructor’s manual includes outcomes for the learning experience,assessment methods, lesson plans, teaching ideas, test bank, fi nancialstatement worksheets, and forms to grade the written plan and oralpresentation of the plan. Since all information that students need todevelop professional business plans is in the text, lectures, handouts, andother learning aids are optional. The instructor’s role can be that of aconsultant to students.Business Plan Project has been thoroughly tested by students and entrepreneursand can be offered as an e-book for domestic and internationalmarkets.