Managing a digital print or sign shop is a highly challenging, constantly evolving task. But with the help of Business + Managemen for Digital Print Providers + Sign Shops, daily responsibilities such as staying competitive and mastering cash flow are less daunting. This book can help digital print providers and sign shops to manage their businesses in a smart, profitable and forward-thinking manner. Drawing on more than 60 of his columns for The Big Picture magazine, Marty McGhie introduces all of the main areas of concern, from general and financial management to sales, marketing, production and human resources. McGhie is VP/finance/operations, and is also an owner of Ferrari Color, a digital-imaging center with Salt Lake City, San Francisco and Sacramento locations.
Managing a digital print or sign shop is a highly challenging, constantly evolving task. But with the help of Business + Managemen for Digital Print Providers + Sign Shops, daily responsibilities such as staying competitive and mastering cash flow are less daunting. This book can help digital print providers and sign shops to manage their businesses in a smart, profitable and forward-thinking manner. Drawing on more than 60 of his columns for The Big Picture magazine, Marty McGhie introduces all of the main areas of concern, from general and financial management to sales, marketing, production and human resources. McGhie is VP/finance/operations, and is also an owner of Ferrari Color, a digital-imaging center with Salt Lake City, San Francisco and Sacramento locations.
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