In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In
Borrowing Brilliance
he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
• Defining-Define the problem you're trying to solve.
• Borrowing-Borrow ideas from places with a similar problem.
• Combining-Connect and combine these borrowed ideas.
• Incubating-Allow the combinations to incubate into a solution.
• Judging-Identify the strength and weakness of the solution.
• Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.