WHAT IT IS This purple toning conditioner amplifies blonde tones while instantly neutralizing unwanted brassiness. Its moisture-opulent mix intensely hydrates and softens tresses, restoring sheen and vibrancy to keep your color looking salon-brisk. PRODUCT DETAILS • On contact tones and brightens blonde by neutralizing brass • Brings deep hydration for softer, smoother hair • Heightens luster while maintaining color integrity • Squalane renews moisture balance without heaviness • Purple rice and violet color payoff work together to condition and boost vibrancy HOW TO USE • Apply to wet hair • Wait 3 minutes • Rinse Imported