What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Brassiness - Color Safe - Damage/Split Ends/Breakage Key Benefits: - Neutralizes brassy and yellow undertones - Nourishes and strengthens damaged blonde hair - Enhances softness and shine Highlighted Ingredients: - Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles. - Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair. - Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones. What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair. Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed: -10x stronger blonde hair