In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In
Part 1
, you'll learn the hard skills crucial to a marketing career, like:
organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting
email marketing
Part 2
, you'll read about the soft skills essential to business, like:
writing emails
invoicing & sales
getting an entry level position
working as a marketing freelancer
starting your marketing agency
how to work remotely
Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.
About The Authors
Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in
Inc Magazine
, the
New York Times
,
Arkansas Business
Washington Post
, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.