This three-volume series profiles Helena Rubinstein, Elizabeth Arden, and Estee Lauder, three of the 20th century's most successful beauty and cosmetics entrepreneurs. Each woman's unique vision, creativity, products, and marketing talents have permanently changed the way women view themselves and the cosmetics industry that serves them. This video focuses on the beauty empire built by Elizabeth Arden, a woman who firmly believed that nature and science can help anyone achieve their most attractive appearance. Her establishment of beauty salons and health farm businesses receives special attention. Biographical information about Arden's childhood, persistent adult shyness, and love of horses is also included.