In the 1960s, Battle Creek was a successful industrial town known around the world as the 'Cereal City' due to the area's largest employers, the ready-to-eat breakfast food companies of Ralston Foods, the Kellogg Company, and the Post division of General Foods. As these long-established businesses began to downsize, automate, and relocate, the community met the new economic and social challenges by developing a downtown pedestrian mall, converting a former military base into a vibrant industrial park, and merging two municipalities into the third-largest city (by area) in Michigan. These changes, along with many others, have continued to guide this Midwestern community into the 21st century.
In the 1960s, Battle Creek was a successful industrial town known around the world as the 'Cereal City' due to the area's largest employers, the ready-to-eat breakfast food companies of Ralston Foods, the Kellogg Company, and the Post division of General Foods. As these long-established businesses began to downsize, automate, and relocate, the community met the new economic and social challenges by developing a downtown pedestrian mall, converting a former military base into a vibrant industrial park, and merging two municipalities into the third-largest city (by area) in Michigan. These changes, along with many others, have continued to guide this Midwestern community into the 21st century.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
