Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
Important topics covered include:
Copy writing
Media buyers
Rural media
Interviews
Press releases
Conferences
Client spotlights
Crisis preparation
Media relation policies
Press release policies
Social media
Strategic plans
Media databases
Online and offline press kits
Online tools
Staff preparation
Press conferences
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.