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Automotive Management: Navigating the next decade of auto industry transformation
Barnes and Noble
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Automotive Management: Navigating the next decade of auto industry transformation in Chattanooga, TN
Current price: $19.95

Barnes and Noble
Automotive Management: Navigating the next decade of auto industry transformation in Chattanooga, TN
Current price: $19.95
Loading Inventory...
Size: OS
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

















