Atascadero, California—located nearly halfway between Los Angeles and San Francisco on US Highway 101—is the brainchild of E.G. Lewis. Thought by some to have been a visionary, Lewis was considered a con artist by others. In spite of his reputation, he founded Atascadero and left in his wake a collection of unique architecture and the first planned community in the state of California. He established roads, water mains, power grids, agricultural cooperatives, and a 17-mile road to the Pacific Ocean. Atascadero was home to an early example of an enclosed shopping mall and magnificent art from the 1904 St. Louis World's Fair. Atascadero's creator also founded University City, Missouri, and Palos Verdes Estates, California.