Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! "How To Advertise To African Americans in the 21st Century" will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.
Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! "How To Advertise To African Americans in the 21st Century" will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
