"Shatter sales records with Brian Tracy's revolutionary selling tactics.You're a sales professional. It's what you were meant be. Selling is in your blood.Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.Let renowned sales master Brian Tracy also teach you why:Traditional selling techniques don't work anymorePositioning is the key to success in sellingMotivation to buy has changed with business customers todayPeople buy solutions, not problemsInformation gathering is an investment with a high returnPower determines purchasesEducation, skills, and experience mean sales"