The entrepreneur
Time
magazine called “the Bad Boy of banking” is back with crucial insights about the importance of business culture in a dizzyingly complex global marketplace.
In business, breaking rules is easy. What’s really hard is what comes next: building the
right
company culture — the lifeblood of effective leadership. In a complex, 24—7 globalized marketplace, how do you answer the question “Who are we?” Culture—driven leadership is as much about the
why
as the
how
. Long—term and short—term. Reacting
and
reflecting. It means identifying, creating, and sustaining a company culture. For a culture—driven leader, spending time “above the clouds,” or finding the sweet spot of perspective, can make all the difference.
Entrepreneur and pioneering financial services CEO Arkadi Kuhlmann offers a seasoned antidote to navigating blind through our increasingly competitive landscape. Drawing on ten key principles from his time at ING Direct and his many years’ experience on the front lines of innovative customer—focused leadership, Kuhlmann explores real—world leadership challenges and both the bullseyes and missteps of Disney’s Robert Iger and Starbucks’s Howard Schultz, as well as Elon Musk, Richard Branson, and others. Kuhlmann makes a compelling case for how leaders can use the right culture to meet the formidable challenges that lie ahead.
In the end, it’s about making leadership count. And making a difference.