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a7 IV 4K Video Mirrorless Camera
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a7 IV 4K Video Mirrorless Camera in Chattanooga, TN
By Sony
Current price: $2,198.00
Original price: $2,699.99

Electronic Express
a7 IV 4K Video Mirrorless Camera in Chattanooga, TN
By Sony
Current price: $2,198.00
Original price: $2,699.99
Loading Inventory...
Overview
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
4K 60p Video Recording in 10-Bit
Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 24p/60p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.
S-Cinetone, S-Log3, and Other Color and Gamma Controls
S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Wireless Connectivity and Streaming
Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.
Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
Internal recording is supported to a memory card while live streaming.
UVC and UAC standards are supported for improved picture and sound quality during streaming.
- 33MP Full-Frame Exmor R CMOS BSI Sensor
- 4K 60p Video in 10-Bit, S-Cinetone
- 3" 1.03m-Dot Vari-Angle Touchscreen LCD
- Focus Breathing Compensation
- Creative Looks and Soft Skin Effect
- Up to 10 fps Shooting, ISO 100-51200
- 3.68m-Dot EVF with 120 fps Refresh Rate
- 759-Pt. Fast Hybrid AF, Real-time Eye AF
- 5-Axis SteadyShot Image Stabilization
- 4K 15p UVC/UAC Streaming via USB Type-C
Overview
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
4K 60p Video Recording in 10-Bit
Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 24p/60p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.
S-Cinetone, S-Log3, and Other Color and Gamma Controls
S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Wireless Connectivity and Streaming
Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.
Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
Internal recording is supported to a memory card while live streaming.
UVC and UAC standards are supported for improved picture and sound quality during streaming.
- 33MP Full-Frame Exmor R CMOS BSI Sensor
- 4K 60p Video in 10-Bit, S-Cinetone
- 3" 1.03m-Dot Vari-Angle Touchscreen LCD
- Focus Breathing Compensation
- Creative Looks and Soft Skin Effect
- Up to 10 fps Shooting, ISO 100-51200
- 3.68m-Dot EVF with 120 fps Refresh Rate
- 759-Pt. Fast Hybrid AF, Real-time Eye AF
- 5-Axis SteadyShot Image Stabilization
- 4K 15p UVC/UAC Streaming via USB Type-C

























