As a comprehensive textbook in survey sampling, this book discusses the inadequacies of classic, designed-based inferential procedures and provides alternative approaches in the form of model formulations, model-design-based procedures of analysis, inference and interpretation. The book focuses on a wide range of topics which included Bayesian and Empirical Bayesian approaches, complex procedures of stratification, clustering, sampling in multi stages and phases, linear and non-linear estimation of parameters, small area estimation by spatial and chronological modelling, network and adaptive sampling methods and more. The book includes detailed case studies and exercises, making it valuable for students of statistics, specifically survey sampling.