Taking in the Views Everything you need to bring your favorite content to life with the power of 4K and the extras you crave. Get Wrapped Up in the Experience Enhanced brightness, improved sound, refined picture detail with 4K upscaling* and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8. Experience LG’s Award-Winning Smart TV Platform Powered by webOS No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand* Tons of Free Entertainment at Your Fingertips Get instant access to over 350 free channels,* including movies, breaking news, sports and more. Discover and enjoy premium new entertainment with nothing more than an internet connection, app subscriptions not needed. Enjoy Platform Updates for Peace of Mind With LG’s Re:New Program enjoy future software updates. This ensures your TV's OS will be compatible with new feature updates and system refreshes. Personalized Picture & Sound Wizard for a Customized Experience Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you. Powerful Colors that Pop HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect. Just the Way They Intended Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience. View the UA77 Series Spec Sheet