True RGB, the future of color Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle. A new era of uncompromising color accuracy Sony unites the color range of Sony's flagship QD-OLED with the high brightness of a Mini LED. This breakthrough enables a new level of color volume and the ability to render even more accurate colors. See the hidden depths like never before From the brightest peak to the darkest shade, Sony's True RGB faithfully reproduces even the finest tonal details. It brings the full depth of the story vividly to life on screen. Color, faithfully reproduced Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity. Same stunning picture, any seat With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view. Watch uninterrupted, even in daylight From morning light to evening glare, Immersive Black Screen Pro keeps the picture clear. Reflections are minimized by a unique screen treatment, letting you stay absorbed in the film without distraction, whatever the time of day. Smarter picture in real time The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.  Make everything you watch look closer to 4K XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image. Contrast intensified. Depth amplified XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Even fast-moving action stays smooth, bright and clear XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action. My Cinema presets. Tailored to the moment Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step. Cinema-like surround sound, in harmony with the picture Feel like you're in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top delivers cinematic surround sound. Every sound comes from exactly the right place. From stereo to expansive 3D surround, wider and clearer Ordinary sound becomes extraordinary. With Sony's evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever. Crystal clear voice. With AI technology No more muffled voices. Sony's Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.[2] Easily expand your cinema: Direct TV connection Add just what you want, subwoofer, rear speakers, or both, directly to your BRAVIA TV for ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.[3] Control your BRAVIA Theater effortlessly Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Touch and control from your headphones Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.[4] Movies included with your TV in premium picture quality Access Sony Pictures Core with Pure Stream and the largest IMAX® Enhanced collection included with BRAVIA.[1,5,6] Bring cinematic standards home Sony's TV supports the rigorous standards of Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® for an unbelievably atmospheric and immersive viewing experience.[7] Authentic picture. From the studio to your screen Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms. Find what to watch faster with Gemini on Google TV™ Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.[8,11] Compatible with Apple AirPlay 2 Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[9] Google Cast™ Cast content from your phone or tablet directly to your TV.[10] Chat with Gemini hands-free to find the perfect movie or show Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.[8,11] Take your PS5® gaming to the next level Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.[12] All your gaming essentials in one place Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant. Level up your gaming with HDMI 2.1 features With 4K/120, VRR, and ALLM, BRAVIA delivers smooth, responsive, high-performance gameplay.[13] Stream PlayStation® games to your BRAVIA TV The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4 console from another room or location.[14] Harmonic Presence. Blends flawlessly into your space. Harmonic Presence defines the flagship. A design that blends with your space, enhanced by a wave-textured bezel and a transparent center stand that creates a floating, cable-free look. Even when the screen rests as décor. The Mirage Stand. Subtle, seamless Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.[18] A remote for everyone An inclusive remote with bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A wave-textured back improves grip and comfort, while Remote Finder helps locate the remote. Balancing environment and entertainment Eco Dashboard puts all your energy efficiency settings in one place and can even monitor your power consumption for optimum efficiency.   1 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 2 Voice Zoom 3 works with compatible BRAVIA TVs. For full compatibility list: https://www.sony.net/hav_faq. 3 This function works with select compatible BRAVIA Home Theater products (sold sep). Product availability varies by countries/regions. https://www.sony.net/hav_faq. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA is active. When Content Type on BRAVIA is 'Game' or 'PC', there may be instances where the audio is delayed in relation to the picture in order to prioritize low latency for the picture. 4 Interoperability and compatibility among Bluetooth devices vary. 5 IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 6 User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available. 7 Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 8 The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+. Learn more at g.co/tv/gemini. Gemini requires a software update and is available on select models only. 9 This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. 10 Google Cast compatibility dependent on app. 11 User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device. 12 To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. 13 Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time. 14 A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK 4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play. 15 Gran Turismo 7 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved. 16 ©2026 Sony Interactive Entertainment Inc. 17 Mirage Stand Applicable TV Models: K85XR90M2, K75XR90M2, K65XR90M2, K85XR70M2, K75XR70M2, K65XR70M2, K55XR70M2, K50XR70M2. 18 The ratio and part of recycled material usage may vary by size, region and country. Please check the individual product for explicit ratio. 19 This TV uses at least 28% recycled material and allocates 23% biomass-based renewable material (mass balance approach). 20 Recycled materials are used for the back cover on the 65-inch model only.