Dynamic QNED Color with 100% Color Volume LG's Dynamic QNED Color with 100% Color Volume[1] and next-gen AI provides vivid color on your screen for a captivating visual experience. Get wrapped up in the experience It all comes together with AI 4K upscaling[3] for better picture and sound powered by the Alpha 7 AI Processor Gen8. Powerful colors that pop HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect. Just the way they intended Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience. Bring on the game Experience real-time action with virtually no tearing from FreeSync™, VRR, GeForce NOW and Xbox Cloud Gaming.[7] Plus, the LG Game Optimizer, Game Dashboard and three HDMI 2.0 ports get you (and keep you) in the action. Elevate your gaming with Xbox Game Pass Ultimate Bring games to life with LG TV's vivid 4K upscaling and enjoy hundreds of high-quality Xbox games through the Xbox app on your LG Gaming Portal. No console needed. Just grab your favorite, compatible controller and launch the Xbox app on your TV to start playing the games you want.[7] Experience LG’s Award winning Smart TV platform powered by webOS Search less and stream more with LG’s Award winning Smart TV platform LG's - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years.[2] Personalized Picture & Sound Wizard for a Customized Experience Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you. Personalized search and recommendations Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results. TV Mirroring: Seamlessly Connect and Share Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.[4] Ready assist with your connected devices Control your TV and connected devices with ThinQ, Google Assistant, Amazon Alexa, Matter and Apple HomeKit.[4] Sharp, colorful picture meets immersive sound with LG Soundbars Experience stunning visual masterpieces made even better with Dolby Atmos®[5] sound, a center up-firing center channel and LG's WOW Orchestra tech[6] – which delivers syncrhonized audio between your LG TV and LG Soundbar– for audio that has to be heard to be believed. Learn more about the LG S80TR Home Theater Soundbar. *Smart assistant requires Magic Voice Remote (sold separately)   1 Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek. 2 Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. 3 Image quality of upscaled content will vary based on source resolution. 4 Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. 5 Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. Soundbar sold separately. 6 Only available on select LG TV and LG Soundbar models 7 Subscription and compatible gaming controller are required.