The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world.And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing world of ECommerce.And it certainly didn’t take long for direct response marketers to carry their offline practice into the online world.Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.This is the case, because sales letters in this fashion have been proven to be all timetested.A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent.Perhaps you want to seek all ways possible to offer your sales copies a boost without having to spend a fortune on expensive copywriters in the process because you don’t have the deep pockets for it at the moment.Regardless of your current needs, I trust that you will find this guide useful and that when you apply these tips into your sales copies, you will see substantial results in your conversion rates.